In a digital world, e-mags are becoming ever more popular as they can have a real advantage over expensive mailings and clogged up in-boxes. Our designers know an e-magazine calls for a different flow of text and pictures than a printed one. They also know when interactive elements can bring something to the table without overpowering the message.
We excel at branding because we are good at getting to know you. We will find out what you’re trying to achieve, who your audience is and what message you want to send. We can then put together any combination of logos, brand colours, brand/style guidelines and stationery that’s right for you.
Lemonade approaches each project individually to strike the perfect balance between art and function. A beautiful design is not worth the paper it is printed on or the screen it’s displayed on if it doesn’t meet the needs of the end user. That said, nothing leaves the studio if it isn’t stunning. Our band of perfectionists make sure of that.
We like things to look beautiful, but we will never put style over function. Our graphic designers have extensive experience of all aspects of design across print and digital platforms. They have an eye for what works, stubborn perfectionist streaks and buckets of ideas. At heart, they are problem solvers who want to help you find the right way to convey your message. We can work with you from project conception to delivery, or we can deliver single pieces of work. We can help you brainstorm ideas, or we can work to your exacting brief. Just tell us what you need.
Our designers are keen illustrators: it was a large part of their training and something they are passionate about. They can work with variety of styles and treatments, and take their inspiration from the wonderfully colourful work of Brighton. They will always work to find the right style for the job.
Everyone has a bulging inbox of newsletters and marketing messages, but what will make yours stand out? Good design. Our in-house designers and coders will make sure your emails are perfectly branded and designed to attracted attention. We can provide the responsive HMTL code to make sure your messages are as optimised as they are attractive.
Infographics & landing pages
We are used to conveying complex information through visuals. Dense, complex information is easier to interpret and understand if presented visually – but there is an art to getting an infographic right. It must be easy to grasp without too much written instruction. Luckily, we have plenty of experience of working with healthcare data, and know how to strike the right balance.
If your project requires photography, we are experienced in commissioning the most appropriate photographers and can also offer art direction/briefing.